Thursday, October 13, 2011

The In Divine Interest Project

Been a part of this project since its inception and loved every minute of the year that took to make it real! Here is what it is all about...

In Divine Interest, where, for God's sake if not for mankind's; we question numerous misinterpreted Indian mores and traditions. Where we celebrate the things that really need to be celebrated and tell stories that need a telling.

As Indians, we make noise when we marry and bray when we pray. We fling garbage out our windows but cut trees because the leaves litter roads. This land of colour, crafts and vivid performing arts, we embrace it with all its contradictions while doing our bit to make it better.
 
We tell Indian stories, old, new and the ones we cook up from time to time. We bring to life, the country's craft products in an all-new, designer, yet affordable avatar. We make India-centric films and merchandise inspired from Indian artforms.

Made in India by Indians.

Check out the very first video In Divine Interest...

To do or not to do. An inherent internal conflict. Who said Gods were immune to it? Watch Hanuman the Wind-God's son at his naughtiest best!





Another whopper, released today and what timing too. Dusk...the perfect time to release a video of the Goddess of wealth, Laxmi! 

The fickle Goddess, Laxmi, reigns over wealth in all its forms, from money to progeny and courage to knowledge. Thats the Goddess you want on your side at all times. Difficult to please and easy to put off. What does she do when an obvious, annual human blunder comes to her notice?





Support this project, visit the website http://www.indivineinterest.com/ , grab the free goodies and buy the products, share, spread the work and talk to us!

P.S: Many more films will follow this one and as and when this post will be updated!